How does it work?

On several occasions, I have had to feature on different blogs and dailies, and one question the interviewers never stop asking is, how did you start your fashion brand and what prompted it?

Well, without mincing words, I can say it was the desire to look great on a budget, and unique if I must add that because from the early days of building my brand, it is safe to say I was unconsciously building and I didn’t exactly know what I was getting into.
I got into a University where I had to look corporate virtually everyday… let’s keep the rest of the story for another day because I guess we all like a little suspense.

Anyways, I could only afford a few nice shirts, one Hawes & Curtis shirt, two TM Lewin Shirts, and one Thomas Pink Shirt. Well, I knew I could’t wear just those few shirts all through the semester so a very good friend of mine introduced me to “looking great on a budget” for the first time, and I will like to share the basic secret with you.

Taking you back to my own story, we picked a day to go shopping for nice fabrics, so I went on and on picking fabrics I had never seen anyone wear, mostly floral prints, and some prints most people will probably call weird. After getting the fabrics, it did’t take me too long to decide what I wanted to make out of them, so I created my design and my friend tailored them nicely into bespoke fits, and there we were. I got into Uni and nobody ever noticed either my T.M Lewin or Thomas Pink shirts, but people did notice the ones that cost me less money and gave me the opportunity to be creative with choosing my own style. I’m sure you can already guess why people noticed those ones more, they were uniquely weird, if there’s anything like that lol. I will call them nice and creative though.

It will be safe to say the whole point of this article is that, you don’t necessarily need to look or wear expensive to look great. Don’t let anyone deceive you, you can look super great, even better than that your celebrity style crush, without spending 20% of what they have spent.

I’m trying to convince myself that by now, you already get the gist, but just in case you still don’t get it, let me be nice enough to break it down to you. All I’m saying, in essence, is that it is possible to buy cheap (even if na bend down select or bosi Koro ko ye wo), or get your own fabrics depending on what you can afford, style yourself if you’re fashion-forward like me of course, (yeah, I know, I can be cocky like that) and get into a party of the stars and everyone’s attention is on you. I get that a lot every time.


The world is a runway, you’ve got to look your best at all times”


  • Fisted General
    May 16, 2020 at 4:40 am

    Beautiful designs and finish. I love the stuff they’re made of. Keep them coming bruh.

    • SimiTeds
      May 16, 2020 at 9:10 am

      Thanks Fisted General. I’m glad you like them, and you can bet I’ve got much more coming.

  • Mercy
    May 16, 2020 at 9:22 am

    Looolll your breakdown though with the pidgin and Yoruba twist to it 😂. Definitely a great tip!

    • SimiTeds
      May 16, 2020 at 10:29 am

      Thanks Mercy. I’m glad you find it insightful.

  • Michael
    June 2, 2020 at 3:57 am

    One would think all those your fine outfits are worth thousands of dollars. I think the carriage and styling too matters a lot. Thanks for sharing this Simi.

    • SimiTeds
      June 2, 2020 at 4:05 am

      You have said it all. The carriage and the way you style each fit matters a lot. I’m glad you like it and you can also relate.

  • Bright
    June 2, 2020 at 3:58 am

    Nice one brother. You just taught me one major life hack.

    • SimiTeds
      June 2, 2020 at 4:03 am

      Awwww, I’m so happy to hear that. Shine on and spread the gospel. *winks*

  • Ayo
    June 2, 2020 at 4:00 am


    • SimiTeds
      June 2, 2020 at 4:01 am

      You know this.

  • Promise Mabadeje
    June 5, 2020 at 10:52 pm

    I’m convinced!
    Makes plenty sense.
    This is actually what some people don’t get.
    You can buy fine affordable fabrics and even the rich spending billions be envying you.
    This makes me remember my bro in school who said his friends thought he spent plenty money in buying shoes😂
    Not knowing the highest could be 4500😋

    • SimiTeds
      June 5, 2020 at 11:12 pm

      My point exactly. That’s how it works really. Very simple. Luxury is good really, but not when you cannot afford it conveniently.


Leave a Reply